It all began with an idea…

Industry Leadership
Sheryl O’Toole & Associates, backed by three decades of proven premium incentive experience, empowers leading companies with access to limited distribution, top brand-name merchandise that inspires and encourages employees to achieve new levels of performance. Our national presence in the Premium Incentives market gives our customers a significant advantage. We have dedicated employees who are educated and trained to create the perfect program for your company. 

Health & Wellness Specialty
We specialize in health and wellness brands to encourage and improve the vitality of people's lives, creating a happier and healthy workforce.